Sunday, July 17, 2011

Renamed from"Once Upon a Line" to "Laurie Jess"

July 2011, down time due to a broken hand

What's in a Name?
Hello, My Name is Laurie Jess
...And you can find me now at

I have a story to share, I made a mistake of poorly naming my art studio.  My business is just 5 months old and yet its name is confusing to some.  Therefore, this weekend I've changed my studio's name from "Once Upon a Line" to "Laurie".  I've also been including my maiden name (McLeod) just to confuse you more, so to simplify everything, I'm Laurie Jess.

The main problem was that my art studio's name "Once Upon a Line" was too associated & stereotyped within the "Writers & Poets" category,  hence the name kept getting misunderstood or misplace. So I've dropped it! 

Q. Why is using your own name a better idea?

A. My former experience working for several large art studios was very exciting &  the work steady. However, the downside was "my name" never appeared on anything.  My name only appeared at the bottom of the proof sheets. Yes, I am a published children's book illustrator &  product licensing designer. But my name appears no where because my work is property of the studios. In addition,  some studios have policies not allowing you to take any artwork home, or even use it in your portfolio.  So you can understand why having my own name on my artwork sound pretty good to me!

Yes, this did involve some growing pains,  I had to throw away 2000 new business cards, stationary &  let go of my cute websites domain  & email. 

The moral of this story is be sure you brand yourself with "your very own name" especially when you are marketing yourself.  My name is Laurie Jess. Wow what a concept ! And guess what? It's easy to remember, short & simple, and it belongs to me! 

I've learned an important step towards marketing on a very fundamental principal
Point to Yourself  !

My Old Studio's Name & Logo

The  Endearing Proof Sheet


  1. I love the new look! I know how hard it is to do the name change. For so long I was just simply Russty. Now using my full name as my blog title and in my work it still seems a bit odd. But with the changes can come new experiences. It's so cool seeing your name at the bottom of a proof sheet. I can't imagine doing work for years and not getting your name in the credit.

  2. Thanks Russty! You ar my very 1st comment! And I love your Art work!

  3. Thank you for sharing your amazing journey. It seems to me you have just given birth not only to Laurie Jess but to a world of full success and opportunity. I look forward to reading how this new beginning unfolds with unrestricted creativity. Congratulations!

  4. Thanks You Sharon, very kind ...about your comment "unrestricted creativity " Wow that sure sounds great! I can't wait for my hand to heal so I can get startedl!

  5. Thank you so much for your words of encouragement. Thank you for sharing your journey with us...kuddos to you for pursuing your passion for art and for changing directions which can be so challenging and scary. I see you like a hot air balloon that has just dropped the sand bag that holds them to the earth...I believe you will soar!

  6. Thanks Kimberly I need all the encuragement I can get ♥ Ƹ̵̡Ӝ̵̨̄Ʒ ♥

  7. I love how your signature makes a heart! That is really cool!

  8. Thanks Sharon, I'm so glad someone noticed!